Creating a strategic plan for a business is a complex undertaking, but a Pennsylvania business owner can use such a plan to keep his or her operations focused on the future. Whether one is starting a new business or already has an established venture, defining objectives, strengths and weaknesses can set one’s business on the path to long-term success. Having a business law professional as an advocate may be an added advantage.

Besides evaluating what is happening within the business, savvy entrepreneurs have a finger on the pulse of their industries. They know what their customers want and how their competitors operate. Obtaining this information should be the first step of any strategic plan, and from there a business owner can take a critical look at the strengths, weaknesses, opportunities and threats, also called SWOT, within the company.

Business owners without a mission or vision statement may find their companies losing direction as time passes. Mission statements, the “why” of one’s business, combined with corporate goals allow an entrepreneur to set specific, measurable goals for each department. Reaching those goals may require an honest assessment of the company’s needs, such as financing and staffing.

This is merely an overview of the main points of a strategic plan. A business owner interested in creating such a plan may also wish to consider the many legal factors involved in forming a company, ensuring its smooth operation and dealing with any challenges that arise. Many entrepreneurs in Pennsylvania find that an attorney with experience in all aspects of business law is a benefit to them.